Transylvania University and its supporters have maintained their lock on the AIKCU “Battle of the Bumpers” license plate sales title for the 8th straight year. The annual friendly competition pits Kentucky’s 19 private nonprofit colleges and universities against each other to see whose supporters purchase the most college-branded Kentucky license plates in a calendar year.
Transylvania supporters purchased 923 plates in calendar 2015, generating $9,230 in scholarships for Transy students. Ten dollars from the sale of each Kentucky Independent Higher Education license plate goes to the featured school’s general scholarship fund.
Overall Kentucky Independent Higher Education license plate sales generated nearly $48,000 for student scholarships in 2015. After Transylvania, Centre College (811), Bellarmine University (612), and Georgetown College (460) were the next highest sellers.
Sales of independent college license plates have generated more than half a million dollars in for student scholarships since their introduction in 2002.
Each Kentucky Independent Higher Education license plate on the road generates $10 for student scholarships. AIKCU President Gary S. Cox presented Transylvania President R. Owen Williams with a check for $9,010 — representing 901 total Transy plates sold in 2012 — during this week’s AIKCU Business Officers meeting at Transylvania.
While the Battle of the Bumpers is a friendly competition, our member campuses take the business of promoting their license plates quite seriously. In addition to raising money for student scholarships, the plates foster institutional pride and serve as a branding opportunity for the institution.
“Our office has worked very hard to bring that number up each year and keep the renewals going,” said Natasa Mongiardo, Transylvania’s director of alumni programs.
Transylvania regularly incorporates its license plate in its alumni communications to bolster sales of its plates. Ads regularly appear in the alumni magazine and alumni who live in Kentucky always receive a license plate postcard during their birth month reminding them to purchase or renew their Transy plate at their local County Clerk’s office.
Centre College finished second, Georgetown College was third, and Bellarmine University was fourth again this year. Overall, AIKCU distributed $47,900 in scholarship funds to our member institutions from 2012 license plate sales. The 4,790 plate sales in 2012 represented a 6 percent increase over the previous year and a 115 percent increase since the first Independent Higher Education license plates were issued in 2003.
Transylvania University has retained its title as the reigning AIKCU “Battle of the Bumpers” champion. This is Transy’s fourth straight title in the annual contest that pits AIKCU’s 20 members against each other to see which college’s supporters can put the most institutionally-branded license plates on Kentucky highways.
Since $10 from the sale of each plate goes back to the school’s general scholarship fund, the Battle of the Bumpers is also a competition to see which institution can raise the most money for students. Transylvania plate sales raised $8,520 for student scholarships in 2011. Overall, sales of Kentucky Independent Higher Education license plates generated more than $45,000 in scholarships last year. The plates have generated more than $300,000 for student scholarships since they began hitting Kentucky highways in 2002.
“We’re very proud of the commitment that Transylvania and our other members have made to promoting their license plates,” said Gary S. Cox, AIKCU President. “The pride people show by displaying these plates is an extension of the institutions’ quality and dedication to supporting students.”
Transylvania has implemented a number of promotional strategies to bolster their plate sales, including sending license plate birthday cards to alumni reminding them to purchase or renew their plates.
Centre College, the only other institution to hold the Battle of the Bumpers title, was the runner-up for the fourth consecutive year. Georgetown College placed third.
Plates for all 20 AIKCU institutions are available to Kentucky residents through local county clerks offices. Plates cost $44 upon initial issue and $31 for renewals, including the $10 that goes to the campus to support student scholarships.